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VITL Hires Assistant V.P. and Marketing Manager

Judith Franz of Essex Junction has been hired as VITL's assistant vice president for program implementation. She will Judith Franz, Assistant VP, Program Implementationbe responsible for developing strategies and implementing programs designed to accelerate the adoption of health information technology in Vermont. She will also manage VITL's team of eHealth specialists.

Franz joins VITL from athenahealth, where she served as a client account executive working with various healthcare organizations to develop custom electronic medical record and health information technology solutions. Franz has also held management positions with Competitive Marketing Systems, IDX Systems Corporation/GE Healthcare, and Macro International, Inc. She holds a Bachelor's Degree in Business Administration, Marketing from the University of Vermont.

Joanna Cummings of Charlotte has been hired as VITL's marketing manager. Joanna Cummings, VITL Marketing ManagerShe will develop and manage marketing and outreach programs that create awareness of Vermont's health information exchange and eHealth service offerings provided by VITL.

Cummings joins VITL from Champlain College where she managed the college's conversion to a new learning management system. She has also held communications and marketing positions with The Snelling Center for Government, Mountain Lake PBS, and VBT Bicycling Vacations. In addition, Cummings previously served as public information officer and webmaster for the Vermont Department of Health. She holds a Master of Science in Communications from Antioch University/New England, a bachelor of science from The Pennsylvania State University, and a certificate in nonprofit leadership and management from Marlboro College.